what patients want

Patients most commonly book in for treatments with a specific area of their face that they want to improve. Interestingly, this is rarely the underlying cause of their dissatisfaction - but they don't know it. If you think about it, it would be the wrong way round if we expected our patients to be able to diagnose what they needed and to be experts in anatomy or facial aging.


As an example, look in the mirror and have a quick look at your own face. Most people notice the obvious and distracting features such as some wrinkles or heavier lines forming in the skin. But treating only wrinkles or lines rarely improves the overall look of someones face and very commonly leads to disappointment. In some cases, it even leads to the area looking more heavy, 'unnatural' or older. Instead, we need to think of the lines as symptoms of an underlying and more complex aging process.

the MD Codes™

The MD Codes is a consultation and injecting approach that treats patients differently. Dr Jake has used this system since 2017 and is now being trained as an international expert to help teach other injectors. So what's different about this way of consulting and injecting?


Instead of asking you where want to be injected, it's important to first understand you as a person. What do you do for a job? Are you client-facing or at home behind a computer? Are you a conservative person who doesn't want anyone to know that you've had injectables? Or maybe you're the opposite and are looking for a complete transformation?


It might sound so obvious but unless your injector explore your emotional motivations for wanting a treatment, we're only scratching the surface and cross wires can easily occur. Understanding how you think of yourself and how you honestly want to look can help unlock the cause of your dissatisfaction. It helps the creation a bespoke and holistic treatment plan that truly addresses your real concerns.

your emotional attributes

Without smiling, look into the mirror again. If your honest with yourself, do you see any signs of tiredness or perhaps you somehow look slightly sad or even angry in some way? ('RBF' is a real thing...!) Or maybe your face is rounder than it used to be? Perhaps you'd like to look a bit more feminine or what about looking more attractive or younger?


These types of aspirations are called 'emotional attributes' and they provide Dr Jake with clues to areas and features of your face that might need treatment. This approaches ensures that your wants are aligned with your needs, rather than simply asking for something arbitrary like 'lip fillers'. In short, it's a patient-centric and tailored approach to facial aesthetics that gets to the bottom of why you booked in in the first place. Almost all patients want at least two or three of the emotional attributes that can be grouped into four negatives and four positives:

Negative emotional attributes

I want to look less saggy

I want to look less tired

I want to look less angry

I want to look less sad

Positive emotional attributes

I want to look more contoured/slimmer

I want to look more feminine/masculine

I want to look more beautiful

I want to look younger